Informed, impactful commercialization development experts
Preparing a medical technology product introduction is a complex, multi-disciplinary project. Large medical technology companies can draw upon deep reserves of talent for their product introductions, but small teams and startups don’t have that luxury. Their biggest challenge can be knowing where and when to concentrate across a broad spectrum of strategic, technical, regulatory and market milestones.
That’s where Projectory comes in. We know what it takes to create value and market success. Our team has over 100 years of combined medical technology development and commercialization experience in market leading firms. We’ll help you focus and apply resources to accelerate timelines, maximize value and amplify return.
Business Strategy &
Exit Planning
Strategic planning
Business plans
Milestone management
Exit planning
Company / technology presentations
Investor / board presentations
Product & Market Development Strategy
Customer inspired design
Development support
Packaging / labeling
Pricing / COGs targets
Market assessments
Market size, segments & trends
Go-to-market strategy
Value proposition
Stakeholder engagement
Customer
Insights
Market research
Deep-dive needs assessment
Stakeholder feedback
Product design feedback
Customer interviews
Customer/environment observations
Key opinion leader cultivation
Marketing Communications
Branding
Marketing planning
Communications
Public relations
Medical illustration
Animation
Website development
Graphic design
Video production
From intriguing to essential
New medical technologies need to be more than novel and ingenious. They must solve urgent problems for clinicians, providers, payers and patients. Today, creating meaningful value means more than delivering advanced technology. Innovations must also address cost of care, streamline product usage, reduce waste or improve healthcare efficiencies.
Projectory will work with you to ensure that your product and value proposition are grounded in the critical success factors of today’s healthcare environment.
Your customers’ insights must inform every aspect of your solution, marketing plan and communications. We’ll make sure their voices are heard at every step on the path to market.
INTRIGUING CONCEPT
VALUE PROPOSITION /GO-TO-MARKET STRATEGY
PRODUCT / PROJECT MANAGEMENT
MARKET STRATEGY, DEVELOPMENT & EXECUTION
BRAND DEVELOPMENT & MANAGEMENT
LAUNCH STRATEGY & EXECUTION
ESSENTIAL NEW PRODUCT
Percent of startups that fail
Leading cause of medtech failure is insufficient market need
Average dollars spent per day of delayed premarket approval
Average years of medtech experience per Projectory partner
Our Work
