Bringing Medical Technology to Market

Projectory is the ideal commercialization partner for medical technology companies and startups that want to stay lean, on track and on budget as they prepare new products for market.

Engaging the right expertise early in your development effort is critical. From concept to commercialization, Projectory provides the guidance and multi-disciplinary resources you need to move ahead with efficiency and confidence.

Informed, impactful commercialization development experts

Preparing a medical technology product introduction is a complex, multi-disciplinary project. Large medical technology companies can draw upon deep reserves of talent for their product introductions, but small teams and startups don’t have that luxury. Their biggest challenge can be knowing where and when to concentrate across a broad spectrum of strategic, technical, regulatory and market milestones.

That’s where Projectory comes in. We know what it takes to create value and market success. Our team has over 100 years of combined medical technology development and commercialization experience in market leading firms. We’ll help you focus and apply resources to accelerate timelines, maximize value and amplify return.

Business Strategy & Exit Planning

Business Strategy &
Exit Planning

 

Strategic planning

Business plans

Milestone management

Exit planning

Company / technology presentations

Investor / board presentations

Product & Market Development Strategy

Product & Market Development Strategy

 

Customer inspired design

Development support

Packaging / labeling

Pricing / COGs targets

Market assessments

Market size, segments & trends

Go-to-market strategy

Value proposition

Stakeholder engagement

Customer Insights

Customer
Insights

 

Market research

Deep-dive needs assessment

Stakeholder feedback

Product design feedback

Customer interviews

Customer/environment observations

Key opinion leader cultivation

Marketing Communications

Marketing Communications

 

Branding

Marketing planning

Communications

Public relations

Medical illustration

Animation

Website development

Graphic design

Video production

From intriguing to essential

New medical technologies need to be more than novel and ingenious. They must solve urgent problems for clinicians, providers, payers and patients. Today, creating meaningful value means more than delivering advanced technology. Innovations must also address cost of care, streamline product usage, reduce waste or improve healthcare efficiencies.

Projectory will work with you to ensure that your product and value proposition are grounded in the critical success factors of today’s healthcare environment.

Customer Insights

Your customers’ insights must inform every aspect of your solution, marketing plan and communications. We’ll make sure their voices are heard at every step on the path to market.

INTRIGUING CONCEPT

 

VALUE PROPOSITION /GO-TO-MARKET STRATEGY

 

PRODUCT / PROJECT MANAGEMENT

 

MARKET STRATEGY, DEVELOPMENT & EXECUTION

 

BRAND DEVELOPMENT & MANAGEMENT

 

LAUNCH STRATEGY & EXECUTION

 

ESSENTIAL NEW PRODUCT

 

Percent of startups that fail

Leading cause of medtech failure is insufficient market need

Average dollars spent per day of delayed premarket approval

Average years of medtech experience per Projectory partner

Email us to schedule a meeting.